8 Ways Licensing Leverages IP to Generate Revenue

Leverage means using a little to control a lot. It gives you the ability to use more than just you. Through leverage, you can effect change much more rapidly. Leverage equals speed, or velocity. The more leverage you have, the faster your journey to wealth. A common misconception is that leverage refers only to borrowing money. Leverage is so much more than just borrowed money. You can also leverage intellectual property through licensing.

5 Easy Steps To A Winning Licensing Strategy

The number one goal of intellectual property is to transform it into money making products and services. Every day you wait to do something with your IP, it costs you money – in legal fees, lost opportunities or unrealized income. But if you don’t map out a strategy and plan of how to get there, your odds of succeeding are low.

Here’s One of the Fastest Ways to Find a Licensing Partner

What’s the best way to find and pitch a company about licensing your intellectual property? Let’s begin with a way that doesn’t work – cold calling. It’s very difficult and companies are constantly being bombarded by cold calls. One of the best and faster ways is meeting companies at trade shows.

2 Secrets to Selling Your First Licensing Deal

Finding the first licensing partner is challenging. They are often the most difficult to obtain. Sometimes you get started when someone approaches you about licensing. But in most cases, it requires taking action to find your partners. They look for two things: an IP owner they like and trust, and an IP with a great chance to make a profit.