We’ve seen bloggers gain increasing clout over the years, culminating in their recent roles as samples purveyor, brand intermediary and on-site promoter. The latest spotting? Blogger turned big-name fashion label.
Elin Kling is a well-known fashion blogger who has been covering Sweden’s fashion scene since 2007. She’s won several awards and served as head of fashion for Sweden’s Expressen newspaper during that time, but it was only recently that she teamed up with clothing retailer H&M to launch a co-branded fashion line.
All brands that still think the masses are just consumers: think again! Bloggers, reviewers and content creators of every kind may just be your next gold mine.
Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.