Blogger Turned Fashion Line

We’ve seen bloggers gain increasing clout over the years, culminating in their recent roles as samples purveyor, brand intermediary and on-site promoter.   The latest spotting? Blogger turned big-name fashion label.

Growth thru LicensingElin Kling is a well-known fashion blogger who has been covering Sweden’s fashion scene since 2007. She’s won several awards and served as head of fashion for Sweden’s Expressen newspaper during that time, but it was only recently that she teamed up with clothing retailer H&M to launch a co-branded fashion line.

All brands that still think the masses are just consumers: think again! Bloggers, reviewers and content creators of every kind may just be your next gold mine.

Website: www.hm.com/se/

Source: www.springwise.com

Rand Brenner Author
Founder , Licensing4Profits
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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