This e-course will open your eyes on why the most successful businesses are built on a licensing business model. Licensing is the process that transforms IP from an intangible asset into money making products, services and technologies. It’s a creative process that is limited only by your imagination and willingness to collaborate with others to discover what you can do with it.
Virtually every business and industry around the world either uses or produces IP. It’s the primary asset of every business that created new wealth over the last ten years. Companies such as Microsoft, Google and Facebook are just a few of the many IP centric companies with huge market capitalization, but no physical assets.
India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.
Looking for the next big intellectual property licensing opportunity? It just might be in the town of fast money, where there is a new opportunity that’s ready to explode. Intellectual …
Today the economy is going through a transformation. The term ‘knowledge economy’ is the recognition that knowledge is the driver of innovation and the creation of IP. IP is an enormous value driver for today’s companies, and it’s a value that is just now being recognized.