The World’s Richest Man Doesn’t Own Tangible Assets

Virtually every business and industry around the world either uses or produces IP. It’s the primary asset of every business that created new wealth over the last ten years. Companies such as Microsoft, Google and Facebook are just a few of the many IP centric companies with huge market capitalization, but no physical assets.

Licensing – The Next Gold Rush

India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.