How to Get Into the Sports Brand Licensing Game

Licensing4Profits just released it’s latest Licensing Opportunity Report – Sports Brand Licensing. It provides an overview of the sports brand licensing business, top product categories, the different types of sports brands, niche opportunities and spotting the key trends, giving you the inside information you need to get into the sports licensing game.

Is Your Artwork a Brand?

If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.

What’s Inside Your Brand?

Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.

Is Your # Branded?

The hashtag(#)is a new branding phenomenon and trademark applications for branded hashtags are increasing. No longer used solely by Twitter users,the hashtag is an integral part of the American social, commercial, and political landscape. Hashtags appear on products, in television broadcasts, and at political events.