Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
Licensing is a money-making process. It transforms your intellectual property into income producing products and services. Here’s a quick introduction to licensing that covers some key steps including finding the right fit, creating marketability, presenting your IP and negotiating the deal.
There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. Licensing provides the expertise and knowledge to position the intellectual property, and take advantage of these markets and money-making opportunities.
Today, the next big shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e plants and equipment) to the intangible economy of intellectual property. Like the shift that occurred in the Industrial Revolution, wealth will be accumulated by those with the new skills of making money with IP.
Licensees don’t license IP…they license money. During this video, you’ll hear about 6 ways to build value for your IP. This means proving the marketability of your IP…that it works …