One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Finding a good intellectual property to licensing can be challenging. During this video, you hear about the following characteristics
Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
The key to being successful in licensing your IP is to prove the marketability of that property. This means proving the marketability of your IP…that it works and customers will buy it or use it. There are a number of ways you can verify marketability (and build value) for a newly developed IP.