Published in the February 2013 issue of Intellectual Property Magazine.
Food and beverage licensing is big business in the US, Europe and other developed countries. It is done with a variety of different strategies, from the canning and distribution of beverages to the manufacturing and distribution of branded products in both the food and nonfood product categories. In the US, this category accounts for half of the total licensing revenues. The category has also experienced significant regulatory changes (in the US and Europe) in the children’s market, requiring manufacturers and licensors to provide healthy options for products aimed at kids.
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