According to a PricewaterhouseCoopers Technology Barometer Survey, small businesses that licensed out intellectual property received an average income stream equal to 26.2% of their total revenues.
Licensing is a flexible growth strategy tailored to your company’s needs exactly. In an economy that increasingly values intangible assets, licensing is a strategy that let’s you leverage the full money-making potential of your IP assets.
Your business probably uses and generates IP that is a part of your competitive advantage. Virtually all businesses have IP which is critical to their ongoing success. Your IP is an important asset and effective IP management is essential to your business’s survival and growth.
Free E-Course: 7 Ways to Build Your Business with Licensing
Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP.
Here’s a summary of what’s inside this e-course:
- A Low Risk Way to Expand Your Business
- How to Find New Revenue for No-Cost
- Stop Competing and Start Selling
- Multiply Your Marketing Dollars
- Build Your Business…Fast
- Increase Your Business Value without Selling Anything
- Tapping Your Hidden Source of Financing
- You’re Operating at a Competitive Dis-Advantage
Today the most successful businesses are using an intellectual property licensing model. The real value of your business IP is the way you can use it as a part of your business strategies.
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.