The “Licensing Mindset” thinks outside the “tangible products or services” box. It “sees” new, innovative and useful applications for an intellectual property. Often it’s discovering new forms, markets or even bundling it with other IP outside of its core product or service.
This e-course will open your eyes on why the most successful businesses are built on a licensing business model. Licensing is the process that transforms IP from an intangible asset into money-making products, services and technologies. It’s a creative process that is limited only by your imagination and willingness to collaborate with others to discover what you can do with it.
This video e-course is for IP owners and non-owners – inventors, authors, entrepreneurs, small and large businesses – anyone who wants to discover the secret to making money with intellectual property.
Here’s what you’ll learn in this 8 part video e-course:
- The Licensing Mindset – To make money with your IP, you have learn how to think with an intangible mindset.
- The Value of an Idea – The secret to making money with IP is taking the right kind of action.
- Tangible vs. Intangible Economy – In the new economy of knowledge, understanding how to create and control IP rights is the new money-making skill set of the 21st century.
- You are Surrounded by IP – You may be overlooking a goldmine of unrealized money. The most valuable parts of your intellectual property are often times hidden in plain sight.
- The Value of an Idea – IP in action makes money and the key is knowing what steps to take to maximize the value your IP.
- IP is Only Limited by Your Imagination – Looking at your IP in new and different applications could create even greater money-making opportunities.
- Cookies and Commercialization – Products get sold and intellectual property gets commercialized. One costs you money the other makes you money.
- How One IP Can Change the World – Intellectual property builds upon intellectual property, creating new industries, businesses, markets and wealth creating opportunities.
Licensing is one of the easiest and fastest ways of making money with your intellectual property. By applying a creative mindset to the real value of your IP and it’s money-making opportunities, you can find yourself with a treasure trove of unrealized wealth.
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.