Remember the old proverb ‘none of us is as smart as all of us’? It’s something a small group of companies took to heart earlier this year, setting up GreenXchange for sharing of intellectual property for green product design. The initiative is hosted by Creative Commons, with Nike and Best Buy leading the way. With GreenXchange, companies can not only share research, innovation and design amongst themselves, but can also make patents available to the public.
Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.