Business plans are a crucial tool for approaching investors and considering the market opportunities for your business. Because IP (intellectual property) provides your business with competitive advantages and increases its value, it is necessary to let investors know about your IP assets by adequately integrating them into your business plan. Not only is it essential to communicate to investors / lenders that your business has IP assets, it is also imperative that the IP have appropriate legal protection. Intellectual property assets, although intangible, are important business assets and should form a key part of every aspect of a good business plan. Reference to these IP assets and the market opportunities are often the key to the success of the business.
Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.