Leveraging IP: A Faster Way to Building a Business

For ongoing businesses, finding more customers and increasing sales is a continuous challenge. In both cases you can use licensing, which can be done in less time and for less money than starting from scratch.

Here are 7 reasons why:

  1. Profit Potential – Licensing can generate substantial profits from the initial license fee and on-going royalties or service fees.
  2. Licensing Partners – Licensing creates motivated partners who have invested their money and time into successfully commercializing the IP.
  3. Market Expansion – Licensing can develop new markets using the financial and managerial resources of the licensees.
  4. Business Expansion – Licensing eliminates almost all of the costs normally associated with launching new products or opening new distribution channels.
  5. Lower On-Going Expenses – The expenses involved in managing multiple licensees are much lower than marketing the products directly.
  6. Marketing Advantages – Licensors can reduce marketing costs and benefit from the combined marketing activities of all the licensees.
  7. Economies of Scale – The more licensees a licensor has, the greater the number of customers and the larger the amount of revenues that can be generated from the IP.

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Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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