Licensing is a Money Making Process – 9/28 Radio Interview with Rand Brenner

Intellectual Property is a unique and valuable economic asset that enables anyone to generate wealth through the creation, control and commercialization of its rights. The greatest wealth is now created by intellectual property. Recently Forbes published their list of the wealthiest people in the world. Topping that list are billionaires whose fortunes are built on intellectual property and licensing.

Join me on Wednesday, Sept. 28th at 11:11AM pacific. I’ll be the featured guest on the BottomLineShowLive hosted by Lillian Walker. The radio interview event is for IP owners and non-owners – inventors, authors, entrepreneurs, small and large businesses- anyone who wants to discover new ways to capitalize on their intellectual property. We’ll be discussing licensing and how it’s used to create wealth from intellectual property. Licensing is often misunderstood by many. It’s often thought of as a legal process, but it’s really a money-making process that transforms IP into tangible products, services and technologies.

Just about every business in the world today either uses or produces IP. Whether you’re an inventor with a new product, a start-up ready to launch, or an operating business looking for ways to grow, you need to be in the licensing game. Look around and you’ll discover many ways licensing is used to generate revenue from innovative, new intellectual properties in a wide variety of business and industries– social media, mobile phones, crowdsourcing, communications, information, entertainment and more.

Listen to the interview and find out why licensing is one of the fastest, and least risky ways to commercialize your intellectual property. Instead of selling a single product or service, licensing lets you leverage your IP rights and generate revenue from multiple companies, industries and products. Making money with IP is limited only by your imagination and ability to collaborate with others to discover what you can do with it.

Mark your calendar for this Wednesday, Sept. 28th at 11:11AM PDT. You can hear the interview at www.blogtalkradio.com/thebottomlineshow.

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