Licensing is a versatile tool that can be used to leverage a business in many ways. IP licensing can create a competitive advantage, expand markets and increase the value of a business. Keep in mind that licensing is a marketing strategy that leverages assets, and many businesses overlook one of the best assets that a licensing agreement can leverage – OPR – Other Peoples Resources. The strategic licensing of IP assets can add virtual mass and resources for either an operating business or a startup. Licensing is a mechanism to tap manufacturing and distribution facilities, and/or sales and marketing efforts without having to spend the time and money to develop them on your own. And, depending upon the circumstances, OPR can increase the value of a business – its credibility and goodwill — far beyond the revenue opportunities.