Licensing – The Next Gold Rush

My latest article, Licensing – The Next Gold Rush, was just published in this months issue of Indian Retailer Magazine.

licensinggoldrusharticle

 

India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing. As a result, licensing of all kinds is gaining momentum in India. The big reasons for this growth include an improving IP legal infrastructure, booming Indian economy, the retail industry becoming more organized and the explosion of media. The outcome is a nation of more than a billion people increasingly exposed to international trends and brands.

Click here to read the entire article.

 

Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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