Licensing to Grow

Growth thru LicensingLeverage is simply getting the maximum result through the minimum of effort. As applied to business, this means getting the most exposure and market opportunity for your product or service using the least amount of effort.

Licensing is a strategy that can grow your business and give you the biggest bang for your marketing buck. Licensing allows you to make your products or services work for you by harnessing the power of other established businesses across the manufacturing, distribution and sales spectrum.

Licensing out your intellectual property enables you to leverage the income generating opportunities from unused portions of your intellectual property. One way in which you can use this licensing leverage is to exploit other markets by allowing the licensee to manufacture, sell and/or distribute the intellectual property to a different market.  This is just one of many leveraging strategies which will cover in future issues of Licensing4Profits.

Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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