Rights to Market and Sell

trademark products

One of the most important clauses in the licensing agreement is the products to be manufactured by the licensee under the license agreement. This is especially important for the consumer goods industry in which the license agreement will contain specifics on the right to use the licensed trademarks for the marketing of the licensed products. The licensed trademarks should be detailed in the agreement (or in an attachment to the agreement ) and the products (or services) licensed under the trademarks should be clearly defined. Keep in mind that trademarks can be registered for multiple product or service categories, so the number and type of products (services) licensed under the agreement may be narrower than the list of goods or services for which the trademarks are registered in each country.

Would you like to learn more about structuring a licensing deal?  Licensing Consulting Group offers a 4 hour Licensing Mastery Audio Seminar that will teach you about negotiating and structuring licensing deals as well as provide you with sample licensing agreements.  Please visit our online store.

Rand Brenner Author
Founder , Licensing4Profits
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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