|Remaining profitable in an increasingly competitive global economy is a key challenge for businesses today. To stay competitive, businesses need new and innovative products to meet the changing demands of the marketplace. Licensing provides the bridge for IP inventors and owners to partner with entrepreneurs and businesses to commercialize an IP for mutual benefit, usually in the form of royalty payments. Licensing provides advantages for both the licensor (property owner) and licensee. By partnering with a company that already has the manufacturing capacity, distribution network and management expertise, licensing will enable a property owner to commercialize the IP asset much faster than starting a new company. For the company licensing the IP, the IP asset could help the company expand its sales into new markets more effectively with a new innovative product or brand extension.|
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.