What’s the best way to find and pitch a company about licensing your intellectual property? Let’s begin with a way that doesn’t work – cold calling. It’s very difficult and companies are constantly being bombarded by cold calls. One of the best and faster ways is meeting companies at trade shows.
Finding the first licensing partner is challenging. They are often the most difficult to obtain. Sometimes you get started when someone approaches you about licensing. But in most cases, it requires taking action to find your partners. They look for two things: an IP owner they like and trust, and an IP with a great chance to make a profit.
It’s not Beverly Hills, Manhattan or the South of France. The most valuable real estate in the world is the… SIX INCHES BETWEEN YOUR EARS!
Licensing is most often used to generate revenue from IP by partnering with companies who pay you royalties. But that’s only one way of creating money from licensing your intellectual property.
A big part of success is licensing is creating the right kind of presentation. Get it right, and your licensing partner wants to know more. Get it wrong, and they’ll …