Technology & Merchandise Licensing

As an established company, technology and brand licensing should be the primary tools in your intellectual property leveraging. Licensing is also a key to growth, as the main purpose is to allow the development and use of intellectual property by third parties via a transfer of rights of use, without sacrificing ownership. Legally, this can be confusing, which is easily solved by contracting the services of a licensing professional.

Licensing can easily be split into two categories: technology and brand licensing. Each level exploits a different level of the market.

Technology licensing strategies focus on locating a licensee to explore the industrial and technological developments associated with the product, service or concept.

Brand or merchandise and character licensing focuses on establishing a publicly recognized trademark or copyright, which is licensed to a manufacturer who can spread the product, service or concept to markets outside of the licensor’s current scope.

Bottom line – Technology and Brand Licensing Benefits:

  1. – Rapid Market Penetration
  2. – Create Greater Consumer Loyalty
  3. – Distribute Risk and Development Costs
  4. – Profit from Continuing Royalty Income and Initial License Fees

Rand Brenner Author
Founder , Licensing4Profits
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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