There Are No Boundaries When it Comes to Licensing

Licensing is a global marketplace where your intellectual property can be used simultaneously by many partners in multiple products, industries and territories. It’s a multi-billion dollar global business. Technology licensing revenue accounts for an estimated $45 billion annually in the US. Worldwide, it’s estimated to exceed $100 billion and growing fast.


Licensing a company outside your home county is a way to expand your distribution internationally without the time and money risk of doing it yourself. You create a partnership with an established company who’s got the knowledge and resources to commercialize your IP in that territory.

Entertainment is a good example of global licensing. When I worked at the studios licensing popular kids properties, because they reached countries around the world, it created licensing opportunities in just about ever product category. I did licensing deals with companies in many countries including toys, apparel and video games, and in some cases, simultaneously to several companies in the same product category.

Countries around the world now recognize intellectual property as critical to their growth and prosperity. IP laws are quickly harmonizing around the world as most countries have enacted laws to protect the main forms of IP (patents, trademarks, industrial designs, and copyright and related rights).

Rather than filing applications in each country, you can now file a single application, in one language, and to pay one application fee to register your IP in many countries. It reduces your time and costs to get international protection, and in the case of patents, gives you time to test the commercial viability of your invention. For example, filing one international patent application under the PCT (for Europe), lets you apply for protection of an invention in over one hundred countries worldwide. You can do the same thing with trademarks and copyrights.

In today’s marketplace, you must think globally when licensing your intellectual property. Maturing IP laws are changing the dynamics of the marketplace and opening up lot’s of new licensing opportunities for your IP. As companies around the world scramble to find new innovations to stay ahead of the competition, licensing is the tool that let’s you tap this global market.

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

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