Trade Secrets – An IP That Can Last Forever

tradesecrets

Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.

Unlike other forms of intellectual property such as patents, copyrights and trademarks, trade secrecy is basically a do-it-yourself form of protection. You don’t register with the government to secure your trade secret; you simply keep the information confidential. Trade secret protection lasts for as long as the secret is kept confidential. Once a trade secret is made available to the public, trade secret protection ends.

Here is a list of some of the most well known (and valuable) trade secrets:

  • Mrs. Fields Chocolate Chip Cookies (what makes them so yummy?)
  • The New York Times Best-Seller list (how do you get on this list?)
  • Listerine Mouth Wash (it’s been around for almost 100 years)
  • WD-40 (this stuff works on everything)
  • Twinkies (we still don’t know how they are made)
  • Krispy Kreme Doughnuts (hot off the line and into your hands)
  • McDonalds Special Sauce (it’s on the Big Mac)
  • Kentucky Fried Chicken (supposedly it has over 30 different seasonings)
  • Coca Cola (enjoyed by millions around the world)
  • Google (its proprietary search algorithm let’s you find anything)

Trade secrets, unlike patents, can be licensed forever. Even if a trade secret subsequently enters the public domain, royalty payments under trade secret licensing agreements can continue indefinitely.

E-Course: 7 Ways to Build Your Business with Licensing

Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP. Click here to sign up for this free e-course.

Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.