To insure the protection of a licensed trademark, the license agreement should specify how the trademark and related graphics be used. This means that the licensee should only use approved graphics for the licensed trademarks provided by the licensor. To ensure that the licensee is following the licensor’s guidelines, the licensee should provide the licensor with product samples, artwork or other printed materials. It’s also important for the licensee to use the correct trademark designations, such as a ™ or [SM] for an unregistered trademark or service mark or a ® for a registered trademark. A licensee should also include a licensing notice on the packaging, labels or written materials informing the customer that the trademark is being used under license from the licensor.
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.