To insure the protection of a licensed trademark, the license agreement should specify how the trademark and related graphics be used. This means that the licensee should only use approved graphics for the licensed trademarks provided by the licensor. To ensure that the licensee is following the licensor’s guidelines, the licensee should provide the licensor with product samples, artwork or other printed materials. It’s also important for the licensee to use the correct trademark designations, such as a ™ or [SM] for an unregistered trademark or service mark or a ® for a registered trademark. A licensee should also include a licensing notice on the packaging, labels or written materials informing the customer that the trademark is being used under license from the licensor.
Rand Brenner Author
Founder , Licensing4Profits
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.