Licensees don’t license IP…they license money. During this video, you’ll hear about 6 ways to build value for your IP. This means proving the marketability of your IP…that it works and customers will buy it or use it. The more your test you IP to confirm the market demand, the more attractive it will be to licensing partners. You’ll here about the most important thing you must do so potential licensing partners understand the value of your IP, and why it’s worth their licensing it. And you’ll find out why you’ve got to know your numbers to be successful in proving the value of your IP.