Video Licensing Lesson – How to Identify a Good IP

Licensing in intellectual property is one of the fastest ways to build your business. But finding a good intellectual property to license can be challenging. During this video, you hear about the following characteristics to keep in mind when evaluating an IP to license:

  • Is there demand for the IP?
  • Does it solve a problem?
  • Is the IP novel and unique?
  • What is the market potential?
  • What will it cost to produce?
  • How fast can you get it into the market?

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