Licensing in intellectual property is one of the fastest ways to build your business. But finding a good intellectual property to license can be challenging. During this video, you hear about the following characteristics to keep in mind when evaluating an IP to license:
- Is there demand for the IP?
- Does it solve a problem?
- Is the IP novel and unique?
- What is the market potential?
- What will it cost to produce?
- How fast can you get it into the market?