Video Licensing Lesson: Licensing OPR -Other Peoples Resources

Licensing is one of the fastest ways to generate revenue because you don’t have to reinvent the wheel.  Licensing your IP lets’ you tap into existing company resources, such as marketing, manufacturing and distribution.  It’s a low-risk strategy that gets an IP to market faster and less expensively than building a business from scratch. And that is one of the biggest benefits of licensing.

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