Licensing4Profits.com is changing. The reason is to give better focus, advice and resources on the licensing needs you have on the type of intellectual property that you own.
Previously, there was an overwhelming amount of content available on the website. That will now be limited to just my newsletter subscribers, who will get the information in easier to digest and actionable parts. That alone will save you time, get you doing more and making faster progress with smaller bit-sized actions.
It’s no help to you if you get general content that you find hard to translate to your particular kind of IP. Although the licensing process for patents, copyrights or trademarks is similar, each type has its nuances.
That’s why I’ve put together 3 new e-books, each one focused on a different type of IP:
These e-books are tailored to the specific type of IP and how to license it. These e-books are now available for you to download. Simply follow the above links to get the e-book for your type of IP.
If you’ve been following my blog, you’ll also know that I rarely, if ever, publicized my audio training products. That’s changing. To celebrate the launch of this new website, I’m releasing my unreleased products one at a time over the next year or so at a huge discount.
The fastest way to get going in licensing is by learning what the licensing process is. Just like training to sell real estate or stocks, you must learn the basics of licensing to understand what you need to do. It’s more than just throwing your IP against the wall to see what sticks. It requires some learning and doing to master the skills to succeed.
Once you understand the licensing process, what it is and how it works, you’ll gain confidence in your abilities to get out there, pitch your IP and find a licensing partner.
Unfortunately there is not a lot of information on the money-making side. Most information on licensing focuses on the legal side. That’s an important part, but the essence of licensing is a process of doing certain tasks to find a licensing partner.
Learning the basics of licensing doesn’t have to take a lot of time. But if you don’t take the time now to learn it the right way, it will cost you more in time and money trying to figure it out as you go. I’ve met several IP owners who spent years and considerable amounts of money doing all the wrong things.
But getting the right information is challenging. Especially if you don’t know where to get it. If you’re reading this article, you’ve already found a great source for that information. If you’re a subscriber, you’re getting one of best resources for learning the process of licensing.
Licensing is the process of managing and making money with your IP. It is a skill set that, once mastered, gives you the unlimited ability to generate wealth with IP. Like any other skill set, whether it’s accounting, marketing, construction or copyrighting, you need professional guidance to coach, teach and show you how to use those skills successfully.
The problem is the skills for making money with your IP are not taught in any school or university. That’s why I created Licensing4Profits – to offer information, knowledge and resources to help you learn the right way to make money with your intellectual property.
The single biggest action you can take to succeed in licensing your IP is getting advice from an experienced licensing professional. If you’re not already a subscriber, sign-up today and start receiving the best licensing training resource available. You’ll get my latest blog posts, as well as access to all sorts of licensing training content, including e-courses, webinars, special reports and my previously unreleased audio and video training courses.
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.