What Color is Your Trademark?

tm colorsA color trademark is a non-conventional trademark where at least one color is used to identify the brand. To qualify as a trademark, the color must be distinctive or have established a secondary meaning (to the consumer).

Many brands have sets of colors trademarked for protection against other brands in the same market. For instance, Coca-Cola has its iconic red and white scheme protected. Lots of others have single shades of color trademarked, such as Microsoft blue.

These brands try to associate themselves with their color at a fundamental level. To achieve that sort of recognition, brands have to peg their signature color to nearly everything – marketing, packaging, uniforms, store decor and more.

How strong are colors when it comes to brand recognition? See if you can recognize these brands by their color.

Click on the color to get the answer.

We’ll take a look at the other types of non – conventional trademarks in future issues of Licensing4Profits.

Rand Brenner Author
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience includes medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the Mighty Morphin Power Rangers. Rand is a featured speaker on licensing at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines. Rand also mentors at Cal State Fullerton Business School and is a judge for their startup business plan competitions.

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