You’ve discovered something you believe is valuable. It could be a new idea, gadget, device, process, design or a composition. Whatever it is, in order to unlock its value, you will need to embark on a process to bring the concept to fruition. This process is called innovation … taking a new idea to commercialization.
The commercial sector is always on the lookout for new opportunities and licensing is the tool that partners IP owners with businesses and entrepreneurs to implement the commercialization process and introduce the IP to the marketplace.
Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.