Coaching Clinic Replay

Secrets to Landing Your First Licensing Partner

Learn How to Get a Potential Licensing Partner to Say “Yes I’m Interested”

Here's What You'll Learn

  • The best sources for finding licensing partners.
  • How to figure out which licensing partners are the best fit for your IP.
  • Secrets to creating an introduction email that gets a response.
  • The one qualifier makes potential partners more receptive to hearing your pitch.
  • Answers to specific licensing partner challenges.

  • How to use research reports as a great short cut on finding companies in your industry.
  • How to use LinkedIn to open doors.
  • The 4 criteria questions you must answer when qualifying a potential licensee.
  • How a small French company used licensing to become the world’s top selling women’s facial cream.

You’ll also learn how to attract potential licensing partners with just two things:

  1. One introductory email per week
  2. A simple one page PDF attachment

With just those two things in place, here are a few things you’ll learn in this second part of the training:

  • Why you should never use the shotgun approach.
  • How to structure an introductory email that’s brief and gets results. 
  • The does and don’ts of what to send and not to send

In the last part of the training is a Q&A session where I answered many questions such as:

  • I haven’t finished a prototype, will a licensee develop one for me and could we jointly market?
  • Should the one-sheet be sent with the intro email?
  • If I’m a coach or consultant, can I use licensing to expand my business and how?
  • Is licensing a good strategy for startups in software and technology?
  • Do I need to have a lawyer involved in the process of licensing?