Licensing is a money-making process. It transforms your intellectual property into income producing products and services. Here’s a quick introduction to licensing that covers some key steps including finding the right fit, creating marketability, presenting your IP and negotiating the deal.
One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why, here’s six of the top ones and why they put you at a disadvantage.
One of the first rules of negotiating a licensing deal is patience. Some deals move quickly, while others can fall into a black hole and never get completed. The timing …
Experienced licensing professionals use a variety of approaches for developing a licensing deal. Typically these include initiating contact with potential licensees either in person, for example at a trade show, by email or over the phone.